Client is a premier residential redevelopment company located in USA. Client specializes in selling solutions for homeowners who need to sell their home for any reason. Their diverse team of real estate experts has experience with all types of buying and selling scenarios, making the sales process simple and stress free. Client completes 6-10 transactions every month and has a great track record.
- Client needed a mechanism to sustain their property purchase momentum. Increased competition, less supply and extremely hot real estate market had been making it difficult to find good deals.
- Improve coverage and penetration in the market and reach more sellers.
- Provide lead generation support to the sales team so that they can use more time for closing deals than finding leads.
- We proposed a Digital Sales and Virtual Lead Generation Strategy to the client.
–Create website with several new features, graphics and integration with social media.
–Search Engine Optimization (SEO) of their website.
–Social Media Management – Run Facebook, Linked-In, Twitter and PPC campaigns
–Leverage industry databases for lead validation, and information gathering before calling.
–Review and practice calling scripts with the client.
–Cold Calling to determine property selling motivation and set up appointments for the clients.
–Update the CRM and Voice management system of the client.
Benefit & Value
- ValueOptim team generated 10+ appointments for the client every month.
- Improved focus for onsite sales team on closures v/s lead generation.
- Increased property closures providing ample re-development opportunities to keep the team utilized.